Art Direction
Localization Strategy
Brand Communication
2023
Key Visual
YandexGPT — a next-generation large language model project by Yandex. It was integrated into the virtual assistant Alice, enabling her to generate expert-level texts and ideas. This new feature is available in the Yandex app and browser.
I developed the key visual for the communication campaign in Kazakhstan, introducing the new feature of Alice to the residents of Almaty and the surrounding region.
I developed the key visual for the communication campaign in Kazakhstan, introducing the new feature of Alice to the residents of Almaty and the surrounding region.
The graphic metaphor consists of four elements: 1 — An equalizer, symbolizing the voice and Alice’s voice assistant feature. 2 — A traditional Kazakh pattern, representing friendship, support, community, and emotional response. 3 — The Yandex.Alice logo. 4 — The symbol of Kazakhstan — the sun.
The metaphor is emphasized through typography, highlighting the liveliness of the neural network: the variable font set adds an organic touch and reflects the diversity of topics Alice can effortlessly engage in conversation about.
The metaphor is emphasized through typography, highlighting the liveliness of the neural network: the variable font set adds an organic touch and reflects the diversity of topics Alice can effortlessly engage in conversation about.
