Creative Strategy
Art Direction
2023
Branding & Identity
Fillings Dating App — a project for Art. Lebedev Studio, one of the most renowned design agencies in Russia.
I developed the branding and visual identity for a new dating app.
Results:
→ artlebedev.ru/job/designer-14/cool/
I developed the branding and visual identity for a new dating app.
Results:
- The project received the “Kaif” award from Art. Lebedev Studio.
- The studio praised my conceptual thinking and strong attention to detail.
→ artlebedev.ru/job/designer-14/cool/
Fillings is a dating app designed to help people connect with like-minded individuals — to find new friends and partners who share their interests.
At the heart of the brand lies the metaphor of “filling”.
Our first experience of connection begins in childhood — through games, coloring books, and exercises where we fill in empty shapes and, in turn, “fill ourselves” with knowledge and skills. As adults, we continue to fill ourselves through new connections and communication.
This idea is brought to life in the visual identity through doodles, empty shapes, and shapes filled with color.
At the heart of the brand lies the metaphor of “filling”.
Our first experience of connection begins in childhood — through games, coloring books, and exercises where we fill in empty shapes and, in turn, “fill ourselves” with knowledge and skills. As adults, we continue to fill ourselves through new connections and communication.
This idea is brought to life in the visual identity through doodles, empty shapes, and shapes filled with color.
The name Fillings is a play on the words "feelings" and "fill". It reflects the core idea of the app: through new connections, we "fill" ourselves with emotions, communication, and color — like shapes that come to life once painted in.
