Social Media Trends
Content Strategy
2023
Branding & Identity
Prequel App — a leader in content creation in the US and Europe, with 5M+ downloads.
I developed the content strategy and refreshed the brand identity by creating new styles, effects, and filters.
Results:
→ prequel.app
I developed the content strategy and refreshed the brand identity by creating new styles, effects, and filters.
Results:
- AI effects “Yearbook” and “Old Money” went viral on TikTok and Instagram: 400K+ posts, 14B+ views
- Implemented the Bold Art style, increasing the audience by 40%
- User retention increased by 20%
- CTR +17%, boosting revenue from purchases and subscriptions
→ prequel.app
