Creative Trends
Art Direction
Branding & Visual Identity
2023
Typography & Lettering
Prequel App — a leader in content creation in the US and Europe, with 5M+ downloads.
I developed a versatile embroidered typeface, which became an integral part of the brand’s visual identity.
Results:
→ prequel.app
I developed a versatile embroidered typeface, which became an integral part of the brand’s visual identity.
Results:
- Strengthened brand differentiation in the creative app market
- Solidified Prequel’s position as a design trendsetter
- +15% engagement in content creation
→ prequel.app
The font is variable, featuring 3 sets of letters, symbols, and numbers. A total of 171 unique elements were created. Their combinations are adjustable using the shuffle tool in the app.
