Analytics
Strategy
Content & Marketing
2024
Art Direction
Nufa App — an MLVentures product for creating AI photo effects.
I refreshed the brand identity and relaunched the visual strategies across content and marketing.
Results:
→ mlventures.ai
I refreshed the brand identity and relaunched the visual strategies across content and marketing.
Results:
- CTR +70%, creative CR growth from 1% to 15% with CAC <$10
- MAU increased to 200K, installs reached 1M
- Revenue growth from <$5K to $100K, LTV ×5
- Significant reduction in Time-to-Market
→ mlventures.ai
To improve content in product and marketing:
- Analyzed the market and user behavior in ads, identifying key engagement triggers.
- Conducted an internal product audit: studied what users upload into the app and defined their segments, implementing a Human-Centered strategy.
- Designed a survey for different segments and collected data to guide product development.
- Researched industry trends.
- Based on insights, created guidelines for designers on producing effect previews and marketing creatives. Organized a feedback loop for the ML, Design, and Prompt teams through boards and repositories.
To avoid the effect of being “just another product in the niche”, I integrated UGC into advertising and developed detailed briefs for the models and the influencer manager.
Redesigned onboarding and content grouping, making everything customized and localized for different user segments.
Redesigned the processing screen.
Spearheaded Custom Product Pages, ASO localization, and App Store Events.
